About Us
Our founder and HMIC (Head Mama in Charge), Aanisah.
What we do
We combine superior quality, ethically-sourced organic ingredients with plastic-free packaging to create luxurious skincare for sustainability- and health-focused Mamas.
Each ingredient is chosen to support the body's the evolution through pregnancy and birth. Our potent formulas target the needs of the skin and muscles as they grow and stretch, soothing and helping to regulate the body. Handcrafted all-natural fragrances lift the spirit, providing a much needed moment of indulgent self-care.
Why we do it
When I discovered I was going to be a Mama, switching to toxin-free products seemed like, well...the natural choice. But it quickly became clear that the products available to Mamas were either not organic, not effective or not affordable. So, I made them for myself and decided to share them with you.
Who we do it for
All our products are formulated with Mamas in mind. In fact, Mama Soak started with the Postpartum Bath Soak. However, little ones benefit from being able to use the completely natural formulas, and Papas have definitely been known to dip into Mama's supply too!
Impact
We are committed to Mamas. As part of this 2% of all profits are donated to local charities and CICs focused on serving mothers. We also donate hampers with essentials for pregnancy and birth twice a year.
We're always on the look out for new charity partners, and welcome suggestions!
How it started
Aanisah has always been in awe of the beauty and power of nature, and it's persistence in even the most urban environments.
This respect for nature grew into a passion for incorporating natural, clean and sustainable living practices into her lifestyle. This felt all the more important living in London.
Growing up, Aanisah's chef Dad always refused to compromise on quality, teaching her the health benefits of always choosing the very best they could afford. Her first 'potions' (as fiancé Isaac calls them!) were hair care remedies, made up of kitchen ingredients when she began a natural hair journey in 2013.
This evolved to natural body butters and hair and skin oils for her and her family, in an effort to minimise the toxins her baby son was exposed to, following his birth in 2019.
Having struggled to maintain self-care habits after becoming a Mama, Aanisah decided during her second pregnancy that she wanted to be intentional about her recovery and ongoing well being postpartum. She sought out a birth recovery aid harnessing the power of herbs and salts, but couldn't find anything like it.
In the end, she made it herself. This was the original Mama Soak!
The difference the soak made to her physical and mental well being in the days and weeks postpartum (along with loads of encouragement from family and friends) convinced Aanisah to share everything she had learned with other Mamas. The aim is to help Mamas take some time for their own well being - during pregnancy, after birth and throughout the motherhood journey.
Each item begins life as something Aanisah needs herself. It gets the Mama Soak treatment -all natural, organic, ethically sourced and zero waste- before being tried and tested on Aanisah and her family and finally shared with you.